Next in our series on social media optimization this blog deals with Pay-Per-Click opportunities on DirectAds, LinkedIn’s PPC advertising platform. I am looking particularly at LinkedIn in comparison to Facebook. With the possibility of targeting audiences according to job function and industry, LinkedIn seems to be the social networking site with the greatest potential for business-to-business marketing. This can be utilized for expanding your business into a particular strategic industry or targeting high-ranking decision-makers within certain companies. LinkedIn offers social media exposure to companies either through PPC advertising or company profiles.

As online users are now using more different types of internet browsers than ever before, it is more important than ever that your ecommerce site performs consistently throughout all browsers.

The good news is that the vast majority of online shoppers – over 80% – use either Internet Explorer or Firefox. The bad news is that there are over 100 different browsers and countless flavors of the Internet Explorer & Firefox.