Competitive Assessment

Competitive assessment allows organizations to identify the competitors in their market and how they can compete against them.

The following points are important while performing a competitive assessment:

Identify similar products/services in the market that are direct competitors to a client’s product/service. Compare the product/service to competitors' products/services (features, service, quality, price, distribution, brand,).

• Describe the companies that produce these products/services.
• Describe the concentration within the market (such as large number of small players or small number of large players).
• Describe the current competitive intensity within the market (cutthroat competition or live and let-live).
• Describe the ease of entry of competitors into this market (can competitors easily enter the market and drive prices down).
• Describe how clients will compete against these competitors and their products – (low cost, niche market, product differentiation,)